Run fifteen customer conversations that tell you the truth, so you kill a doomed idea or commit to a real one before you spend a single dollar building it.
Most ideas die after launch because the founder asked the wrong questions before they built. This course teaches you to get real answers in fifteen conversations, before you write a line of code or spend a dollar.
The trap is simple: you describe your idea, people are polite, and you walk away with a folder of compliments that feel like proof. None of it survives contact with a credit card. The fix is to stop pitching and start interviewing. You learn to talk about the other person's life instead of your idea, to ask about what they already did instead of what they say they would do, and to listen far more than you talk.
Built on the customer-conversation method from The Mom Test, this course is about evidence, not enthusiasm. You will learn the only signals that mean anything (money, time, and reputation already on the line), how to set up conversations that don't feel like sales pitches, and how to read what fifteen of them are really telling you before you commit.
"They will lie to you if they think it's what you want to hear." - Rob Fitzpatrick, The Mom Test
First-time founders: want to know if an idea is worth building before they quit, borrow, or burn savings on it.
Side-project builders: keep building features for users who never showed up, and need a faster way to find out who actually cares.
Product and innovation teams: must defend a new bet with customer evidence rather than internal opinion and a confident deck.
7 lessons to get you from zero to confident. Start at your own pace.
